| FUENTES | ||
|---|---|---|
| AIMC Marcas AIMC | AIMC Q Panel AIMC | Alcance, Frecuencia y GRP Nielsen |
| ARCE MEDIA Arce Media | Brand Lift Nielsen | comScore comScore |
| Estudio General de Medios (EGM) AIMC | FlyerScan Imop Insights | GEOMEX Cuende Infometrics |
| Google Analytics 360 Suite Google | InfoAdex InfoAdex | Navegantes en la Red AIMC |
| OJD Información y Control de Publicaciones | Panel de audimetría (audímetros) Kantar Media | Seguimiento de noticias en medios Kantar Media |
| TGI-TGI Net-AIMC Marcas Kantar Media/AIMC | Top Of Mind Imop Insights | Tracking IOPE Kantar TNS |
| HERRAMIENTAS | ||
|---|---|---|
| Adobe Analytics Adobe | ADTECA Arce Media | Big Fish Weborama |
| Brand Effect Suite Nielsen | Campaign Manager Google | comScore Campaign Essentials comScore |
| comScore MyMetrix comScore | CHOICES Kantar Media | Display Video 360 Google |
| DRAGÓN Arce Media | Facebook brand lift Facebook | Facebook conversion lift Facebook |
| GALILEO ODEC | Google Ads Google | Google Analytics 360 Google |
| Imop_Dragon Imop Insights | Info ío InfoAdex | Infotrack Kantar TNS |
| Instar Analytics Kantar Media | KM+ Kantar Media | MARKET MANITORING Inf. y Control de Publicaciones |
| Mosaico InfoAdex | Nielsen Digital Ad Ratings Nielsen | OJD EXTERIOR Inf. y Control de Publicaciones |
| OJDinteractiva Inf. y Control de Publicaciones | QUANTUM Cuende Infometrics | Search Ads 360 Google |
| Sizmek Sizmek Inc. | SNAPSHOT Kantar Media | Terminal One (T1) MediaMath |
| TOM Micro ODEC | Weborama Audience Manager (WAM) Weborama | Weborama Campaign Manager Weborama |